01
What should they remember?
Identify one clear idea about your business. Use language, imagery, and a format that make that idea recognizable.
Be Remembered.Be Respected.Be Referred.
A creator with people at the center
Your business has
a story worth telling.
I’m Dave Majzner, the creator behind Your Hero Book. I help business owners explore fresh ways to express who they are, what they do, and why their work matters.
That can take the form of a personalized Word Search Book, a Hero Story, a Coloring Book, a journal, or content that gives people a clearer sense of your business.
My starting point is the relationship. Before choosing a format, I want to understand the people you serve and the value you bring to their lives.
People first. Your message should respect the people receiving it.
Honest value. Make clear promises and support them with real work.
A recognizable voice. Give people a reason to associate the message with you.
The Brand Master Dave approach
A brand people can
understand and share.
Three questions guide the conversation. Each one connects your message to a real business interaction.
02
Why should they trust it?
Show relevant work, explain your process, and make your offer easy to understand. Keep claims grounded in what you can deliver.
03
How would they refer you?
Give someone the words and materials to introduce your business naturally when the right conversation comes up.
Turn the message into something tangible
Choose a format
with a purpose.
The format should serve your audience and the conversation you want to start.
Put your business
in their hands.
A fresh introduction for gifts, networking, waiting rooms, and events.
Explore the $1,000 book ↗Give your story
a new dimension.
Explore a character and illustrated story inspired by your business.
Discuss a Hero Story ↗Invite people
to participate.
Ask how a creative activity or reflection format could fit your audience.
Explore the possibilities ↗Keep the message
recognizable.
Discuss a consistent direction for the posts and materials you share.
Explore monthly social media ↗Practical brand insights from Dave
Start with a
better question.
BE REMEMBERED
Can someone describe what you do?
Try this sentence: “I help [person] with [specific need] so they can [meaningful result].” Say it out loud. If it takes an explanation to understand the explanation, simplify the wording before adding more design.
BE RESPECTED
Does your message show the work?
Choose one relevant example and explain the problem, your role, and what you created. A clear example gives someone more to evaluate than a list of flattering adjectives. Label demonstrations as demonstrations.
BE REFERRED
Do people know when to mention you?
Finish this prompt: “When you hear someone say ___, think of me.” Make the situation specific. Then give your referral partner a simple description of your service and an easy next step to share.
Let’s connect the message to the next step
What do you want people
to remember about you?
Bring your business, your audience, and your idea. We’ll explore a practical direction and the right format to help communicate it.